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Breaking Confirmation Bias in Real Estate Investing
Why investors need to hear the whole story—not just the success stories . by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Real estate investors naturally gravitate toward posts, videos, and conversations that celebrate winning deals and financial success. In behavioral finance terms, this is classic confirmation bias —the tendency to seek out and prioritize information that supports what we already believe, while discounting or avoiding anything tha

Rich Arzaga
Nov 18, 20253 min read
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