top of page



A Smarter Way to Compare Housing Markets: The Price-to-Income Ratio
By Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® The map and data referenced in this article were compiled and visualized by Visual Capitalist , using housing affordability data from the Globe and Mail . The Metric That Explains Housing Affordability Rather than focusing on headline home prices, this analysis relies on a simple but powerful measure: Price-to-Income Ratio The Price-to-Income Ratio compares the median home price in a metro area to the gross median house

Rich Arzaga
Jan 243 min read


From New York to Hong Kong: What Three-Bedroom City Rents Really Cost
Three-bedroom apartment rents in major city centers vary widely across the world, raising important questions about affordability, ownership costs, and real investment performance. By Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Perspective matters when we talk about rent —especially for people who live in, invest in, or advise clients in major U.S. housing markets. A recently published chart by Visual Capitalist maps monthly rents for three-bedroom apartments in c

Rich Arzaga
Jan 233 min read


Before You Use Your 401(k) to Buy a Home, Ask These Two Questions
Both retirement savings and homeownership can support long-term financial independence, but only when the right questions are addressed first. Timing, balance, and execution—not impulse—ultimately shape the outcome. By Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® President Trump has floated the idea of allowing 401(k) savers to use a portion of their retirement contributions toward a down payment on a home. While the details are still emerging, the proposal raises an

Rich Arzaga
Jan 213 min read


Understanding Interest Rates: Why Fed Rate Cuts Aren’t the Primary Driver—and Why That Matters
Low interest rates are hard to catch. Smart planning is easier to hold onto. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Interest rates touch almost every area of personal financial planning and rental property ownership. They influence cash flow, borrowing decisions, and ultimately the sustainability of a long-term plan. Used thoughtfully, debt can support good outcomes. Over-relied upon—or misunderstood—it can quietly introduce risk into an ot

Rich Arzaga
Dec 14, 20256 min read


Location Is a Lever: How Rental Property Investors Can Use (and Not Abuse) “Hot Market” Lists
Markets don’t make decisions—investors do. The location of the market you invest in is one of the few levers you control. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning With rental properties, there are things you control—and things you don’t. You can choose a fixed interest rate . You can model conservative rent and expense assumptions. You can decide how much leverage you’re willing to carry. What you can’t control is when interest rates re

Rich Arzaga
Dec 14, 20255 min read


A Clear-Eyed Look at Housing, Rates, and Real Estate Returns Heading Into 2026
A data-driven analysis of the U.S. housing market, mortgage rates, and residential real estate investment performance based on National Association of REALTORS® economic research. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Most #realestate investors feel like the market has gone quiet—maybe even stalled. Values seem flat, transactions feel slower, and confidence is mixed. But when you step back and look at the data professionals are using behin

Rich Arzaga
Dec 13, 20254 min read


Friends, Rent, and Thin Ice: What to Know Before You Sign Together
by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Question: How should two people split rent when one earns significantly more than the other? Answer: Start by choosing the proper framework: Will your arrangement take a business or an emotional approach? This single decision shapes everything that follows. 1. Emotional Approach This is where many couples, friends, or partners begin—especially when one person earns more than the other. Income differen

Rich Arzaga
Nov 18, 20252 min read


Breaking Confirmation Bias in Real Estate Investing
Why investors need to hear the whole story—not just the success stories . by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Real estate investors naturally gravitate toward posts, videos, and conversations that celebrate winning deals and financial success. In behavioral finance terms, this is classic confirmation bias —the tendency to seek out and prioritize information that supports what we already believe, while discounting or avoiding anything tha

Rich Arzaga
Nov 18, 20253 min read


Would a 50-Year Mortgage Ever Make Sense? A Financial Planner’s Take on Trump’s Proposal
A financial planner explains when a 50-year mortgage could make sense, how it affects equity, and why it’s more about flexibility than risk. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Financial Planning Recently, a reporter asked this question: “President Trump has floated the idea of introducing a 50-year mortgage. While it would lower monthly payments at a time when housing affordability is near all-time lows, that trade-off of course means building equity woul

Rich Arzaga
Nov 10, 20253 min read


Reverse Mortgage vs. Home Equity Loan — Which Works Better for Retirees?”
Press query response submitted to HerMoney.com , November 2025 by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer ® Financial Planning I was recently asked by a financial journalist to weigh in on a reader question: “Reverse mortgage versus home equity loan — which works better for retirees?” It’s a great question, because although both tools tap into home equity, they are fundamentally different in how they function, how they are regulated, and how much risk they tran

Rich Arzaga
Nov 7, 20252 min read


Why Real Estate Success Isn’t About Timing — It’s About Perspective
Patience and perspective drive real estate success. What starts as a small investment, carefully nurtured, can develop into something lasting — not due to timing, but because of vision. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer ® Financial Planning This article by Jonathan Lansner , business columnist for the Southern California News Group, explores the evolving California apartment market. Beyond the tactical moves and creative development strategies he highlig

Rich Arzaga
Oct 19, 20253 min read


What Reporters Ask: Roth 401(k) vs. Roth IRA — The Overlooked Nuances
How should someone decide between contributing to a Roth 401(k) and a Roth IRA? by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer ® Financial Planning One of the unique aspects of my work is that I occasionally get to respond to questions from national financial and business reporters preparing stories for prominent outlets like CNBC, MarketWatch, and AARP. These reporters are trying to make sense of complex financial planning issues for a broad audience — and they ofte

Rich Arzaga
Aug 21, 20252 min read


Zombie Malls: From Decline to Community Renaissance
NewPark Mall, Newark, CA conceptual rendering. By Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer ® Financial Planning When I first shared the initial article in this series on Zombie Malls, I didn’t anticipate it evolving into a miniseries. Yet here we are, exploring one of the most compelling examples of revitalizing a declining property type: transforming dead shopping malls into vibrant multifamily developments. This trend addresses a critical housing shortage and ad

Rich Arzaga
Feb 22, 20252 min read


Renting vs. Owning: Finding the Right Answer for You
by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer ® Financial Planning Questions about buying a first home often spark concern, especially for Millennials and Gen Z. Charts like the above can amplify this uncertainty. The Good News There is a correct answer to the rent vs. own question for each household, and it lies in understanding your financial priorities, resources, cash flow, and long-term goals. As a financial planner, I’ve helped many navigate this decision by b

Rich Arzaga
Jan 20, 20252 min read


The Office Building Conundrum: Insights from a Notable Transaction
Recently sold at an approximately 80% discount from the previous sale: The Offices at Public Market Class-A Building, 6001 Shellmound St,...

Rich Arzaga
Jan 13, 20252 min read


Insights from NAR’s 2024 Real Estate Forecast Summit: A Financial Planner’s Perspective
Rich Arzaga, CFP®, CCIM Last week, the National Association of REALTORS® (NAR) hosted its year-end Real Estate Forecast Summit, featuring...

Rich Arzaga
Dec 21, 20244 min read


Real estate investing and AI: Expanding the advisor and investor toolkit
By Rich Arzaga, CFP®, CCIM Generative AI is revolutionizing business, and investment real estate is no exception. For advisors and...

Rich Arzaga
Nov 28, 20244 min read


"What Rental Property Owners Need to Know About the Latest Legal and Legislative Changes"
Alleged Rent-Fixing of Apartments Nationwide Draws More Legal Scrutiny. Lawsuits contend that software company enables landlords to set...

Rich Arzaga
Apr 17, 20243 min read
bottom of page