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Friends, Rent, and Thin Ice: What to Know Before You Sign Together
by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Question: How should two people split rent when one earns significantly more than the other? Answer: Start by choosing the proper framework: Will your arrangement take a business or an emotional approach? This single decision shapes everything that follows. 1. Emotional Approach This is where many couples, friends, or partners begin—especially when one person earns more than the other. Income differences naturally intro

Rich Arzaga
2 days ago2 min read


Breaking Confirmation Bias in Real Estate Investing
Why investors need to hear the whole story—not just the success stories . by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Real estate investors naturally gravitate toward posts, videos, and conversations that celebrate winning deals and financial success. In behavioral finance terms, this is classic confirmation bias —the tendency to seek out and prioritize information that supports what we already believe, while discounting or avoiding anything that contradicts those

Rich Arzaga
2 days ago3 min read


Would a 50-Year Mortgage Ever Make Sense? A Financial Planner’s Take on Trump’s Proposal
A financial planner explains when a 50-year mortgage could make sense, how it affects equity, and why it’s more about flexibility than risk. by Rich Arzaga, CFP®, CCIM , The Real Estate Whisperer® Recently, a reporter asked this question: “President Trump has floated the idea of introducing a 50-year mortgage. While it would lower monthly payments at a time when housing affordability is near all-time lows, that trade-off of course means building equity would be a longer and s

Rich Arzaga
Nov 103 min read


Reverse Mortgage vs. Home Equity Loan — Which Works Better for Retirees?”
Press query response submitted to HerMoney.com , November 2025 by Rich Arzaga, CFP®, CCIM I was recently asked by a financial journalist to weigh in on a reader question: “Reverse mortgage versus home equity loan — which works better for retirees?” It’s a great question, because although both tools tap into home equity, they are fundamentally different in how they function, how they are regulated, and how much risk they transfer to the retiree. In my response, I explained w

Rich Arzaga
Nov 72 min read


Why Real Estate Success Isn’t About Timing — It’s About Perspective
Patience and perspective drive real estate success. What starts as a small investment, carefully nurtured, can develop into something lasting — not due to timing, but because of vision. by Rich Arzaga, CFP®, CCIM This article by Jonathan Lansner , business columnist for the Southern California News Group, explores the evolving California apartment market. Beyond the tactical moves and creative development strategies he highlights, there are a few broader lessons here for real

Rich Arzaga
Oct 193 min read


What Reporters Ask: Roth 401(k) vs. Roth IRA — The Overlooked Nuances
How should someone decide between contributing to a Roth 401(k) and a Roth IRA? by Rich Arzaga, CFP®, CCIM One of the unique aspects of...

Rich Arzaga
Aug 212 min read


Zombie Malls: From Decline to Community Renaissance
NewPark Mall, Newark, CA conceptual rendering. By Rich Arzaga, CFP®, CCIM When I first shared the initial article in this series on...

Rich Arzaga
Feb 221 min read


Renting vs. Owning: Finding the Right Answer for You
by Rich Arzaga, CFP®, CCIM Questions about buying a first home often spark concern, especially for Millennials and Gen Z. Charts like the...

Rich Arzaga
Jan 202 min read


The Office Building Conundrum: Insights from a Notable Transaction
Recently sold at an approximately 80% discount from the previous sale: The Offices at Public Market Class-A Building, 6001 Shellmound St,...

Rich Arzaga
Jan 132 min read


Insights from NAR’s 2024 Real Estate Forecast Summit: A Financial Planner’s Perspective
Rich Arzaga, CFP®, CCIM Last week, the National Association of REALTORS® (NAR) hosted its year-end Real Estate Forecast Summit, featuring...

Rich Arzaga
Dec 21, 20244 min read


Real estate investing and AI: Expanding the advisor and investor toolkit
By Rich Arzaga, CFP®, CCIM Generative AI is revolutionizing business, and investment real estate is no exception. For advisors and...

Rich Arzaga
Nov 28, 20244 min read


"What Rental Property Owners Need to Know About the Latest Legal and Legislative Changes"
Alleged Rent-Fixing of Apartments Nationwide Draws More Legal Scrutiny. Lawsuits contend that software company enables landlords to set...

Rich Arzaga
Apr 17, 20243 min read
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